Study: ‘Porch piracy’ concerns on the rise
Retailers and consumers aren’t the only ones who think the holiday season is the “most wonderful time of the year.”
With consumers stepping up the frequency of online shopping this holiday season, thieves are getting more brazen, and ready to pilfer home deliveries. And they have been honing their craft, as nearly one in five (19%) of homeowners in the United States were the victim of a package theft in the last year, according to a study from connected home security provider Ring.
One in two homeowners (26%) receive a delivery at least once a week, and 24% receive packages multiple times a week. Yet, 73% of homeowners said carriers leave the deliveries on their front porch — in clear view of passers-by, especially criminals.
Stolen package victims were hit an average of 2.6 times last year (24% of shoppers), while 39% of shoppers lost at least one package last year. The average value of stolen packages is $140, according to the report.
As expected, these incidents increase during the holidays. Package theft spiked 35% in December 2016, up from 19% in November 2016.
With shoppers receiving an average of nine packages during the holiday season, thieves are on high alert. The good news is so are consumers. With 75% of consumers considering package theft a bigger problem during the holidays, they are taking more precautions to protect their deliveries.
A majority of shoppers (48%) are staying home when expecting a package. A growing number of homeowners also use technology to prevent package theft, including video cameras (27%) and video doorbells (12%), the report said.
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Target launches new way for shoppers to pay in-store
Target Corp. has expanded the features on its mobile app.
The discounter has added a mobile payment feature to its app, allowing shoppers to pay with a single scan of their phones at checkout. According to Target, a big benefit of the new wallet feature is faster in-store checkout—up to four times faster than other payment types.
In addition, Target’s wallet combines digital savings via its Cartwheel offers and weekly ad coupons with its 5% REDcard discount. Shoppers also will be able to store and redeem Target gift cards with the wallet feature, which is available for both Android and iOS (Apple) versions of the Target app.
In August, Target officially moved its Cartwheel savings app into the main Target app in a move designed eliminate customer confusion over the retailer’s two separate apps.
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